About Joan Yieke
About Joan Yieke
About Joan Yieke
My Background
Myjourneyintoservicedesigndidn'tbeginindesign.
IstudiedEconomicsandStatisticsandstartedmycareerinsaleswithinthebankingsector.Movingintomicrofinancegavememyfirstexperienceofleadingteams,understandingcustomerbehaviour,andgrowingservicesinfast-pacedenvironments.Later,workingacrossstartupsandtechnologyexposedmetoentrepreneurship,digitaltransformation,andtherealitiesofbuildingproductsandservicesfromthegroundup.
Co-foundingNaiparQbecameaturningpoint.Ittaughtmehowdifficultitistobalanceuserneeds,businessviability,andoperationalrealitieswhiledesigningsomethingpeoplegenuinelywanttouse.
Studyingservicedesigndidn'tchangehowIthought–itgavemethelanguage,methods,andconfidencetoexplainandstrengthenthewayIhadalreadybegunapproachingcomplexproblems.
Today,myworksitsattheintersectionofservicedesign,systemsthinking,andAI.I'mparticularlyinterestedinhoworganisations,communities,anddigitaltechnologiescreatevaluetogether.
Outsideprojectwork,Ienjoywritingandcontributingtotheservicedesigncommunity,includingco-authoringaTouchpointarticleandexploringideasthroughresearchandprototyping.
decision-making&createsustainablegrowththroughstrategicexpertise.
Myjourneyintoservicedesigndidn'tbeginindesign.
IstudiedEconomicsandStatisticsandstartedmycareerinsaleswithinthebankingsector.Movingintomicrofinancegavememyfirstexperienceofleadingteams,understandingcustomerbehaviour,andgrowingservicesinfast-pacedenvironments.Later,workingacrossstartupsandtechnologyexposedmetoentrepreneurship,digitaltransformation,andtherealitiesofbuildingproductsandservicesfromthegroundup.
Co-foundingNaiparQbecameaturningpoint.Ittaughtmehowdifficultitistobalanceuserneeds,businessviability,andoperationalrealitieswhiledesigningsomethingpeoplegenuinelywanttouse.
Studyingservicedesigndidn'tchangehowIthought–itgavemethelanguage,methods,andconfidencetoexplainandstrengthenthewayIhadalreadybegunapproachingcomplexproblems.
Today,myworksitsattheintersectionofservicedesign,systemsthinking,andhuman-centredAI.I'mparticularlyinterestedinhoworganisations,communities,anddigitaltechnologiescreatevaluetogether.
Outsideprojectwork,Ienjoywritingandcontributingtotheservicedesigncommunity,includingco-authoringaTouchpointarticleandexploringideasthroughresearchandprototyping.
Myjourneyintoservicedesigndidn'tbeginindesign.
IstudiedEconomicsandStatisticsandstartedmycareerinsaleswithinthebankingsector.Movingintomicrofinancegavememyfirstexperienceofleadingteams,understandingcustomerbehaviour,andgrowingservicesinfast-pacedenvironments.Later,workingacrossstartupsandtechnologyexposedmetoentrepreneurship,digitaltransformation,andtherealitiesofbuildingproductsandservicesfromthegroundup.
Co-foundingNaiparQbecameaturningpoint.Ittaughtmehowdifficultitistobalanceuserneeds,businessviability,andoperationalrealitieswhiledesigningsomethingpeoplegenuinelywanttouse.
Studyingservicedesigndidn'tchangehowIthought–itgavemethelanguage,methods,andconfidencetoexplainandstrengthenthewayIhadalreadybegunapproachingcomplexproblems.
Today,myworksitsattheintersectionofservicedesign,systemsthinking,andAI.I'mparticularlyinterestedinhoworganisations,communities,anddigitaltechnologiescreatevaluetogether.
Outsideprojectwork,Ienjoywritingandcontributingtotheservicedesigncommunity,includingco-authoringaTouchpointarticleandexploringideasthroughresearchandprototyping.
decision-making&createsustainablegrowththroughstrategicexpertise.
Strategy
Leadership
Partnership
Innovation
Contact
Let's start a conversation.
Get in touch
Whether you’re exploring a service design challenge, considering a research collaboration, or simply want to exchange ideas, I’d be happy to hear from you.
hello@joanyieke.com
Socials
© 2026 Joan Yieke. All rights reserved.
Contact
Let's start a conversation.
Get in touch
Whether you’re exploring a service design challenge, considering a research collaboration, or simply want to exchange ideas, I’d be happy to hear from you.
hello@joanyieke.com
Socials
© 2026 Joan Yieke. All rights reserved.
Contact
Let's start a conversation.
Get in touch
Whether you’re exploring a service design challenge, considering a research collaboration, or simply want to exchange ideas, I’d be happy to hear from you.
hello@joanyieke.com
Socials
© 2026. All rights reserved.